England, 1970. A new era in football begins. Because football matches are broadcast on TV, football players suddenly turn into celebrities. The world sees the players differently. Soccer players get cool. Aware of their newfound status, the players opt for a rock 'n roll lifestyle. They can regularly be found on the dance floors of nightclubs with glamorous blondes and models. The players had the looks with their long hair and the girls fell for them like bricks. FCLOCO finds its inspiration in this football decade. The goal is to combine the love of the beautiful game with stylish fashion.